Passport launches Text to Pay for parking in New Orleans

Photo credit: Nataliya Vaitkevich / Godisable Jacob / Pexels

Looking for a public parking space in downtown New Orleans can be a hassle, but a new initiative aims to add convenience.

Passport, the leading mobility management platform provider, is bringing ease and optionality to parkers across the country with the launch of Text to Pay.

Text-To-Pay Parking Launches In New Orleans

This new functionality allows users to quickly pay for parking through the convenience of text messaging and is now available in Atlanta, Ga., Decatur, Ga., Gretna, La. and New Orleans, La. More cities will launch in the coming months, including Annapolis Md, Beaufort, S.C. and Harrisburg, Pa.

The launch of Text to Pay creates a frictionless experience for the end customer in how they pay for parking. A motorist now has the option to simply text to park without downloading an app or can choose their preferred app through ParkingApp.com. Providing more payment options for parking has been found to increase willingness to pay, ultimately driving better parking compliance.

“With the addition of Text to Pay, drivers who do not want to download or use an app to pay to park are now one text message away from enjoying the same type of convenient parking experience in Atlanta,” said Calvin Watts, Transportation Director. “This launch is a great example of leveraging a single platform to provide more optionality and convenience, and we are excited to be working with Passport to improve the payment experiences for the people in our City.”

In addition to providing another convenient option to pay for parking, Passport also improves operational efficiency for the cities. Specifically, all parking transactions are now consolidated into one backend platform and reporting system in these cities, and all related payments are reconciled to the appropriate app partner. Now, these cities can focus on their parking operations and not be burdened with managing backend transactional and operational logistics.

This specific Text to Pay functionality in these cities is being enabled through a partnership with SP Plus Corporation (SP+) via its Parking.com solution.

“We are thrilled for the opportunity to demonstrate our unique ability to reconcile payments from various applications and to bring an innovation like Text to Pay to life. Now we can increase operational efficiency and save motorists time with a fast, secure, and efficient option to navigate the parking experience,” said Jason Sutton, VP of Channel at Passport.

Final Word

Parking in New Orleans just got easier. Instead of opening an app, all you have to do is text. What could be easier than that?

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Keisha Smith

Keisha Smith is a Contributing Writer who attended college at Southern University A&M College in Baton Rouge. She is currently writing a book on south Louisiana culture.