The biggest streaming app in America is at it again. This time, Netflix says it’s raising prices due to a new strategy it’s been implementing.

Netflix announced that it is raising subscription prices for U.S. customers, effective immediately. This price hike comes as the streaming giant expands into live programming. The company reported adding nearly 19 million new subscribers during the holiday season, so they want to dig a little deeper into our pockets.

That’s why it’s time for some Netflix alternatives for streaming TV and movies.

Netflix Prices Rise Again: Why?

Netflix offers a vast range of movies, TV shows, documentaries, and original content, including exclusive Netflix Originals like Stranger Things, The Get Down, and Tiger King. This diverse selection caters to a wide variety of tastes and interests, ensuring there’s something for everyone.

This price increase follows the last round of hikes in 2023, when Netflix also began cracking down on password sharing. While the shift to live programming is largely aimed at boosting ad sales, it also serves to offer current subscribers additional incentives to stay with the platform while attracting new viewers.

In a statement, Netflix explained, “As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can reinvest to further improve Netflix.”

How Much Does Netflix Cost Now?

Here are the updated pricing plans:

  • The standard plan with ads will rise to $7.99 per month from $6.99.
  • The standard subscription plan will increase to $17.99 per month, up from $15.49.
  • The premium plan will go up to $24.99 per month from $22.99.
  • Adding an extra member will now cost $8.99, up from $7.99.
  • The price for adding an extra member on the ad-supported plan will stay the same at $6.99 per month.

These changes mark the latest adjustments as Netflix seeks to boost both its revenue and its content offerings.

Netflix has a stranglehold on the streaming public due to several factors:

Affordable Plans: With multiple subscription tiers, Netflix offers flexibility to users in terms of price and features. The variety of plans also includes options for those willing to watch ads, making the service accessible to a wide range of budgets.

Quality Original Content: Netflix has heavily invested in producing its own original shows, movies, and documentaries. High-quality, unique content has become a significant draw, helping Netflix stand out in a crowded streaming market.

Ad-Free Experience (for most plans): Many users appreciate the ad-free experience that Netflix provides on its standard subscription plans, making for a smoother and uninterrupted viewing experience.

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