The Essence Fest this year is shaping up to be one of the best in recent memory for many reasons.
Celebrity hairstylist Johnny Wright is one of many celebrities who are scheduled to appear at the event, where he will announce his upcoming 11-city Naturally You Tour, inspired by his bestselling book “Natural and Curly Hair for Dummies.”
Johnny will make the official announcement during the Essence Festival in New Orleans on Saturday, July 1st, alongside his premiere partner MYAVANA at their Hair Lab in the Ernest Morial Convention Center. The tour will officially kick-off on Friday July 7, 2023, in Chicago,.
The tour will consist of panel discussions featuring some of the country’s leading hair experts, thought leaders, and industry visionaries. With a focus on diversity and inclusion, this tour is designed to empower attendees to embrace their natural beauty and promote self-love and acceptance. Whether a naturalista or not, Johnny invites all races, genders, and backgrounds to join him on this exciting journey of self-discovery and transformation.
“The ‘Naturally You’ tour is not just about embracing our natural beauty, it’s about dismantling the harmful ‘isms’ that have plagued our society for far too long,” said Johnny Wright. “It’s time to heal from colorism, racism, and lookism, and this tour is a movement towards that goal. I can’t wait to connect with my fellow sisters and brothers and share what it truly means to be Naturally YOU.”
Attendees will have the opportunity to enjoy an engaging cocktail hour, mix & mingle, all the while exploring Johnny’s curated vendor’s row, featuring hair, beauty and lifestyle brands he loves. It’s an excellent opportunity for attendees and vendors alike to connect, sell their products, while having a fun and exciting experience.
The premiere partner of the “Naturally You” tour is powered by MYAVANA, a groundbreaking black female founded and run beauty tech company that pioneered scientific intelligence hair analysis, that uses AI technology to analyze your unique hair type, texture, and condition to establish your unique Hair ID. In addition to its revolutionary hair strand analysis Myavana prescribes personalized product recommendations to address your unique hair care and styling goals eliminating the guesswork and stress out of caring for textured hair, potentially revolutionizing how women will make hair product purchasing decisions going forward.
Final Word
If you plan on visiting the city for New Orleans, you should know that the area you’re staying in is safe.
Expect to indulge in many foods that New Orleans is known For, including Gumbo, Beignets and more.
Read about things to see and do in New Orleans.
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