Beyoncé’ continues to break down barriers with her music and performances. The Cowboy Carter star has inked a deal to perform at an NFL halftime in Houston.
At this time, it is unclear whether the Houston Texans vs. Baltimore Ravens game will be streamed entirely on Netflix, or just the 15-minute halftime performance. Either way, it’s big stuff.
The performance will mark the first time that Bey will perform songs from her Cowboy Carter album.
Beyoncé and the NFL share a significant professional relationship, particularly through her involvement in the Super Bowl halftime shows. The key moments in their partnership include:
- Super Bowl 50 (2016) – Beyoncé performed at the Super Bowl 50 halftime show alongside Coldplay and Bruno Mars. During this performance, Beyoncé debuted her song “Formation,” which became a cultural moment due to its political messaging and powerful visuals. The performance was widely praised, and Beyoncé’s presence added to the halftime show’s star power.
- Super Bowl 54 (2020) – Beyoncé did not perform at this halftime show, but her influence was still present. She and her husband, Jay-Z, had been involved in discussions about the NFL’s diversity and inclusivity, particularly in relation to Colin Kaepernick’s protest and the league’s stance on social justice issues. The couple had a complex relationship with the NFL at this time, with Jay-Z having signed a partnership with the league to help address social justice initiatives.
- Jay-Z’s Partnership with the NFL (2019) – In 2019, Beyoncé’s husband, Jay-Z, entered into a multi-year partnership with the NFL through his entertainment agency Roc Nation. The partnership aimed to overhaul the league’s social justice efforts, enhance its musical programming, and bring more diverse and inclusive entertainment to the Super Bowl stage. Although Beyoncé did not perform at the Super Bowl immediately after this deal, there was a perception that the couple was working behind the scenes to change the league’s approach to these important issues.
Beyoncé and the NFL’s relationship also touches on the broader intersection of entertainment, politics, and social justice. Her performances and public stance on various issues often align with efforts to push for greater representation and equality in the entertainment industry, including the NFL’s evolving approach to cultural and social concerns.
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